Refined vs Unrefined.

April 29, 2014

Refined/Unrefined: What’s in a label?

Imagine: two pots of face cream, identical but for the wording on the labels. One says “raw, unrefined, natural” and the other says “refined, de-odorized, pure white and with a subtle floral fragrance”. Which one would YOU trust for your delicate skin?


The truth is that the “raw, unrefined” Shea Butter is superior - no contest! Don’t be fooled by words; “refined, pure and white” actually describes a chemically-treated and industrially-processed end-product lacking many of the deep moisturizing, anti-aging, protecting and healing properties of raw, unrefined Shea Butter. The people of Ghana have understood the unique properties of their native Shea Butter for generations. We simply bring that wisdom to other parts of the world in the form of pure, unrefined Shea Butter. It’s as nature intended, and by far the safest thing to put on your face, on your baby or the skin of anyone you love!


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